The impending Vapocalypse, the date when vape companies are required to have submitted a Premarket Tobacco Product Application (PMTA) to the FDA, has been pushed back due to the recent coronavirus shut down.
The new deadline is now September 9th, 2020, giving vape companies another 120 days to stay in business and, if they are audacious enough to try, additional time to ready their PMTA's for the FDA.
The reason for the extension was the country wide shut down due to the coronavirus which impacted companies across the nation and their ability to reasonably work on their PMTA's. Preparing a PMTA is a complex and expensive process that requires working with experts, hiring consultants, extensive lab testing and a functioning business with employees able to work onsite, all things that were heavily impacted by the COVID-19 shutdown.
Legal challenges to the FDA's PMTA requirements continue but it is highly unlikely that the September 9th deadline will not stand. It is time to accept the new reality we all face and prepare for the shock waves that will surely be sent through the industry when the deadline does finally hit.
It is estimated that 95% of e-juices currently on the market will no longer be available starting September 10th. The vast majority of companies will not be able to clear the regulatory hurdles set up by the PMTA and will be unable to afford the hundreds of thousands of dollars worth of lab testing required and will shut their doors forever on that day.
Will Kai's Virgin Vapor be one of the companies that shutters or will it survive? We've been fielding this question from many of our readers and we will have an answer for you in next week's blog. Stay tuned...